A fascinating research study conducted in 2008 by Bank of America and the Indiana University School of Philanthropy revealed the number one reason why high net-worth individuals choose to disengage with a nonprofit. In 2007, 38.0% of donors stopped supporting a charitable organization, with more than one-quarter of those surveyed (26%) discontinuing support for at least two organizations.
Just what was the top reason why donors stopped giving to a particular charity? Respondents voiced “no longer feeling connected to the organization” as the number one reason!
More on the study can be found here.
How can your organization precisely identify what these “connections” are? Click here to find out!
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