- Image by StephenMcleod - AAA’d aff yir bracketvia Flickr
Tried and true fundraising strategies such as an active donor mailing campaign are vital to the success of nonprofits today. Identifying who your givers are and mailing appeals to them are not enough. Today’s donors are more knowledgeable than ever before. I ran across an interesting article entitled “Trash It” that describes how one such donor feels about the entire direct mail appeal process.
To captivate a supporter long-term, nonprofits need to clearly understand what their value proposition is to their supporters. Do you have a firm grasp of your supporters’ “spiritual ROI”? If not then it’s time to find out.
{ 1 comment… read it below or add one }
Do you do blogroll exchanging? If you want to exchange links let me know.
Email me back if you’re interested.