- Image by fensterbme via Flickr
Frustrated by your Q4 acquistion numbers to date? Hang in there. But most importantly, do not cut your acquisition budget.
Erica O’Brien wrote an interesting article entitled ”Direct Mail Is Not Dead” in which she gives four interesting tips on how to keep your campaign afloat during this recession:
- Create compelling reasons for giving and engaging
- Do not be afraid to mention the difficulty your organization is experiencing
- Ask of those that will respond immediately
- Contemplate ways to get your respones and revenues in the door quickly
- Drastically scaling acquisition costs is a bad idea that will catch up with you in the long run.
You can download the full article in Word by clicking: “Direct Mail Is Not Dead”
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