The good folks at LBG Research Institute have just released their survey “Doing More With Less: How the Economic Downturn Will Impact Corporate Giving in 2009″.
Bucking the trend of doom and gloom projections, the majority of the corporations surveyed anticipate no change or an increase in charitable giving in 2009. What’s more, they estimate an overall decrease in giving to be at 3% to 5%, much less than the 12.1% decrease reported by Giving USA in 2002.
Instead of outright cuts, more than 80% of corporations report that their giving will be more “strategic” next year, opting to give to charities that demonstrate greater impact.
Learn more about the study here.
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