- Image by ViaMoi via Flickr
Nonprofits have constantly been looking for ways to keep their donors. On average, over 60% of donors who make a first gift fail to make a second. With falloff rates at all time highs, now is the time to refocus on connecting with new supporters. Here are three quick tips on how to keep them energized with your organization:
- Connect with your supporter as quickly as possible after their gift and personalize a “thank you” to them that explains the impact that gift will make.
- Gain an understanding of exactly what causes your donors wish to support and consistently communicate how these gifts are being used to further that specific cause.
- Quantify the impact your supporter’s gifts have made in helping your cause before you make another ask. The key here is to communicate the specifics on what the challenge was, what your organization did to solve that challenge and what the specific results were.
Remember, competition for every fundraising dollar is at an all time high. Your organization can find its way to the top if you concentrate on understanding your donors motivations for giving and communicating specific results.
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