If your organization is then you are in the minority. In a recent survey of 350 nonprofits, entitled “Getting Attention Nonprofit Marketing Survey” , indicate that only 37% of nonprofits track marketing impact. So let me get this straight……over 60% have no idea how effective their programs are?
Gotta tell you, I was shocked and horrified at this number. Organizations that aren’t quantifying how a specifc campaign motivates action are flying in the dark. How can a marketing executive justify their marketing budget with without tracking marketing impact?
For more on this study including tips on how to defend your marketing budget, click here.
- Image by CamarilloBrillo via Flickr
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