- Image by alemdag via Flickr
Then make sure that you creating the most effective subject line in your email. In Leah Messinger’s article entitled “How to Craft Irresistible Subject Lines”, she lays out several tips on how to increase the success rate of your email program. One common theme to this article: an effective subject line means everything to the success of a campaign. Her top tips:
- Keep is short - Get to the point and do it quickly.
- If you have a brand then use it in the subject line.
- Always create a sense of urgency/time sensitivity to a campaign.
- Learn all you can about spam filters and how to get around them - “spend some time with the spam box before you target the inbox” says Messinger.
- Make sure you are using graphics and text - the graphics may get blocked by a filter but the text won’t.
Read the full article here.
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