The Marketing Executives Networking Group has just released their annual “Top Marketing Trends for 2009″ study of senior-level marketing professionals. Some interesting data here:
- 72% of respondents indicated that innovation efforts would stay the same or increase.
- Even in this recession, 56% of senior-level marketing executives indicated their staffing plans will either increase or stay the same.
The Top Five Trends:
- Insight and innovation are viewed as paramount to combat the difficult economic conditions of today. The study concluded that market research and development would either stay the same or increase in 2009.
- Customer satisfaction and customer retention are the top two marketing concepts followed by ROI, brand loyalty and segmentation.
- The issue of global warming showed the largest decrease in importance.
- Marketers are tired about hearing of Web 2.0 and related words such as “social networking” and “blogs”, though marketers still admit they don’t know enough about these subjects.
- China ranked number one in the greatest area of opportunity followed by India.
Download the complete survey here.
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