- Image by calculat0rvia Flickr
I must admit, I’m still trying to figure out the best way to utilize social networking technology for fundraising. Sure, we’ve got to meet donors “where they are at”, but just where are they and what is the best way to communicate to them?
Twitter, the latest and greatest social messaging utility has everyone in the social networking community excited about what is to come. But can this utility be used to connect with potential supporters? Bryan Miller’s Blog “Giving in a Digital World” has a good article about why fundraisers should take twitter more seriously. In this article Bryan points to nonprofit giants like American Red Cross and Greenpeace USA and the initial success they have had using Twitter. According to Bryan, “the future of fundraising is to stop interrupting what people are interested in and be what people are interested in”.
Read the entire article here.
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