- Image by mudpig via Flickr
Let’s face it, brand development and refinement is a daunting task. Sometimes it pays to “get back to the basics” when developing a brand. John Jantsch has a great write-up in his blot Duct Tape Marketing on why it is important not to make your brands and messages overly-complex. John says “your core message should be simple, clear, consistent and buzzable”.
Take a couple of minutes to read the full article here.
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