We’ve got the numbers in! Once again the data shows that while charitable giving as a whole will be impacted because of the difficult economic conditions, faith-based charities may fare a little better.
Data from the survey found that 81 percent of those who attend religious services more than once a week intend to give the same or more to charities. These churchgoers are the core donor demographic for religious charities. “When you look at the data, it is clear that the failing economy has had a very real and direct impact on household budgets, and giving has not escaped that impact,” says Rick Dunham, president and CEO of Dunham+Company, which helps ministries with their fundraising, marketing and media strategies.
“There’s little doubt that most charities are in for a bit of a rough ride. However, for faith-based charities, I believe the picture is much brighter,” he says.
According to the findings, 56 percent of Americans in general say they plan to give the same amount to charities in 2009, with 14 percent saying they intend to give more and 27 percent saying they intend to reduce giving.
Read more about the study here.
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