I wanted to share with you a good excerpt from Giving USA on how to maximize fundraising during these difficult times. Everyone knows by now how difficult it’s been to hit fundraising goals given the recession. Organizations can make it if they follow some common sense strategies. I think Giving USA sums it up best when they wrote: “Charities weather downturns when they have solid fund-raising programs and compelling cases for support. Successful charities continue to request gifts for purposes that are meaningful to donors. They provide excellent stewardship and accountability, so that donors know their funds have been put to good use.”
The study also suggests a number of steps organizations can take to put themselves in a better position during economic down times. They include:
- Making sure each current board member is a donor and an advocate for the organization’s vision and purpose.
- Developing and following a specific fund-raising and communications plan.
- Focusing efforts on renewing gifts from current donors.
- Maximizing use of as many fund-raising tactics as possible.
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