Brendon Shelton
Brendon Shelton is Senior Vice President for WRS. Prior to WRS, Brendon was the Director of Sales for Information Dynamics where he oversaw all aspects of sales and marketing.
Focus
Brendon has thrived in working with high-growth organizations to spark the organic acquisition of new business for firms both small and large. For over 15 years he has specialized in uncovering client needs and providing customized solutions based on the unique requirements of each organization. His focus at WRS is assisting nonprofits, academic and religious institutions to better understand their organization’s mission, purpose and their donor’s perceptions through both quantitative and qualitative market research.
Pertinent Background & Relationships
- Thorough background in establishing relationships with “C” level executives and understanding organizational challenges from a “big picture” prospective
- Versed at identifying and penetrating key vertical markets to leverage business development efforts
- Adept at creating strategic partner sales channels
Credentials
- Formally trained in Solution Selling – a technique to help uncover admitted as well as latent needs
- Graduate of Indiana University with a major in Business Marketing
- Member of the Association of Fundraising Professionals and the Oklahoma Center for Nonprofits
- Member of the Qualitative Research Consultants Association
- Veteran of the United States Navy and participated in both Desert Shield and Desert Storm campaigns
